Privacy Policy

Welcome to EKJunction (operated and managed by EKJUNCTION TECHNOS PRIVATE LIMITED). We respect your privacy and are committed to protecting your personal data in accordance with applicable laws, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. This Privacy Policy details our practices concerning data collection, storage, processing, and protection across our e-commerce platform, hyperlocal vendor directory, and related interactive services.

We only collect information necessary to facilitate seamless marketplace transactions, local vendor discovery, and secure account access:

• Registration Details: Name, mobile number, email address, residential city, area pincode, and account password (stored securely as a salted cryptographic hash).
• Merchant & Vendor Records: Business name, trade category, store location, payment settlement information, and catalog listings.
• Transactional Data: Purchase history, order identifiers, promo wallet deductions, and store visit inquiries.
• Technical & Session Data: IP address, device type, browser specifications, and session cookies utilized to maintain persistent logins and cart management.

EKJunction does not directly process, capture, or store any sensitive payment instrument details, such as debit/credit card numbers, expiry dates, CVVs, or net banking passwords. All financial transactions are handled through certified, PCI-DSS compliant third-party payment gateway aggregators over encrypted 256-bit Secure Socket Layer (SSL) connections.

The information collected is utilized strictly for verified operational and platform functions:

• To record, process, and confirm customer orders with registered merchants.
• To manage wallet balances, promo code discounts, and network referral ledgers.
• To safeguard the integrity of the platform by preventing price tampering, account compromise, and automated spam.
• To communicate transactional updates, critical alerts, and direct responses to user support inquiries.

We use standard, encrypted session cookies solely to preserve your active session state, maintain items in your shopping cart, and allow you to navigate the site without needing to authenticate repeatedly. You may adjust your browser preferences to disable or reject cookies; however, doing so may restrict access to certain interactive account features.

We do not sell, lease, or distribute your personal contact details to third-party marketing agencies. Data disclosure occurs strictly under the following operational guidelines:

• Order Fulfillment: Specific contact details (such as delivery address and phone number) are made available to the specific vendor fulfilling your placed order.
• Statutory & Legal Requirements: If mandated by judicial directives, authorized law enforcement subpoenas, or statutory authorities to comply with applicable legal processes.
• Corporate Restructuring: In the event of an amalgamation, asset transfer, or structural reorganization, where the succeeding entity will remain bound by the provisions of this Privacy Policy.

You retain full access to review, correct, or update your registered profile information directly through your customer dashboard. For any profile discrepancies or account assistance, you can contact our helpdesk.

In accordance with the Information Technology Act, 2000 and the Intermediary Guidelines and Digital Media Ethics Code Rules, the contact details of the official Grievance Desk are provided below:

By accessing EKJunction, using our web services, or registering an account, you signify your full agreement with and consent to the data practices described in this Privacy Policy.